Pop trading app Robinhood announced Tuesday that it has launched circular-the-clock telephone support to better serve its ever-growing userbase, including the millions of users who've signed upwards to access cryptocurrency investments.

Users of the app volition now be able to speak with a alive customer service representative 24 hours a mean solar day, vii days a week, regardless of holidays. The company said the 24/vii support line is part of a broader effort to aggrandize reliability and accessibility, too equally answer time-sensitive requests from its customers.

To admission the service, users can request a call through the Robinhood app and receive a notification when they are next in line for a phone conversation. A Robinhood representative will so initiate the phone call.

Christine Chocolate-brown, the chief operating officeholder of Robinhood Crypto, told Cointelegraph that the visitor is scaling upwardly its customer service due to higher volumes and longer wait times, which are characteristic of big exchanges. She said her company is committed to "resolving three major barriers to our financial markets," including economic, educational and emotional. On the emotional attribute, she explained:

"To overcome emotional barriers, we demand to help everyone feel that they're gear up to get investors, that they belong, and that they'll become the support they demand when they demand it. We hope providing 24/vii phone support will go along to suspension downward these barriers."

Brown confirmed that as of June, Robinhood had roughly 2,700 customer support staff members. The company is on track to grow its customer services unit past a factor of 2 1/2 this year.

Customer service, or a lack thereof, has become a serious issue for many cryptocurrency traders. As Cointelegraph recently reported, thousands of Coinbase customers were unable to reach customer support even subsequently their accounts were compromised. This event isn't express to Coinbase, either.

Related: Robinhood users may shortly exist able to withdraw crypto for the first fourth dimension

Crypto commutation support has been panned equally uniformly bad in large part because trading platforms are unable to scale their back up staff quickly enough, particularly during bull markets. This event has also led to infrastructure overload during periods of high book, leaving millions of traders unable to access their accounts when they need them nigh.

Robinhood's initial public offering filing in July showed that the company had 18 million registered accounts, with $eighty billion in assets. Many of these users are attracted to Robinhood's commission-free trading services, as well as the ease with which they tin can purchase investments such as stocks and cryptocurrencies.